5 Effective Types of Video Ads That Marketers Need to Know
Videos generate a lot of buzz in the marketing industry because video ads have been met with great success.
And there are different types of video ads to choose from.
A lot of money goes into creating high-quality content so that it can be paired with advertising and marketing strategies to maximize its effectiveness.
We’re not going to create a TV commercial or a video production that’s high-end. We’re going to use the power of social media to establish an online presence.
There are always options to have video ads made depending on your budget, and if you’re creative enough, it will look great regardless of how much it cost.
You can’t just say, “I’m not going to make a video ad,” because it’s something you have to do. Video ads make your brand look good in front of your customers.
As the name suggests, they advertise the product so that more people know about your brand and what you’re selling.
#1: Social Media and Stories
Social media platforms have risen in popularity. In fact, its popularity has risen so high now that almost everyone has an account and regularly scrolls through their timeline or news feed, looking for entertaining content.
Numerous companies have been using Facebook and Instagram’s “Live” features to get up close and personal to their demographic.
These live features allow a company to answer questions their fans ask in real-time, making it an accessible and easy-to-use platform.
Besides having Q and A sessions with fans, brands can also choose to add videos or promotional content through their social story.
Depending on the platform, the name of social stories varies. On Twitter, it’s known as “Fleets,” and on Facebook/Messenger, it’s known as “My Day” or “My Story.”
New features added to social stories have allowed businesses to increase their traffic and promote landing and sales pages and blog posts.
Instagram is one of the most famous destinations for the social story feature and has unique features that can only be used on the app itself.
An example of a unique feature found in Instagram stories is the “swipe up” feature, where you can link an outside web page to your story. This feature is only available for users or brands with at least 10,000 followers.
High-quality and original video content calls users to action and drives sales up. Algorithms continuously keep changing, but brand owners quickly adjust and use them to their advantage for more engagement.
Facebook and Instagram stories are some of the most common social stories used to promote brands. Still, other social media platforms such as Snapchat and TikTok are also growing in popularity.
#2: Live Demos
Live demonstrations are one of the types of video ads that shows customers how a product can work. They are beneficial because studies show viewers are more likely to buy products if they have seen alive demo.
They also clear things up more than a screenshot or a set of instructions would. Text and simple images are not as attractive as videos.
71% of consumers say that videos paint a clearer picture and explain services better than any other forms of media.
Use live demonstrations to connect with the audience and show transparency. Through it, audience members will know if their product is defective or working correctly.
You will be held accountable for your product, but in turn, customers are going to trust you more.
#3: Sponsored Content
One advantage of sponsored content is you are more likely to receive more clicks and engagement. Clickthrough rates rise by 1.84% if you pay for extra advertising and promotion.
You can promote sponsored content ads through Facebook, YouTube, and Instagram. Digital ads promoted through these platforms have the option to target people who fit the brand’s demographic.
Take Facebook, for example. When you want to “boost a post,” you get a list of choices to hit your target demographic.
You can choose between age ranges, genders, interests, etc., and Facebook will show these ads to people who are more likely to be interested in your product or brand.
#4: Webinars
Webinars and live demonstrations are similar and are commonly used by B2B companies. Nowadays, webinars are easily live-streamed through social media platforms such as YouTube, Facebook, etc.
Products can be demonstrated during the webinar but not necessarily with the intent to aggressively sell them. Webinars can be a more subtle way of selling.
Users or brand owners can host a webinar by themselves, but we recommend inviting customers who have used your product or brand so that they can promote it.
These customers can even offer a compelling pitch to encourage more people to give your brand a shot.
Webinars are known to generate more engagement and viewers if it is announced ahead of time and allows participants to register and input their personal information to tune in to the webinar.
It makes the event feel more exclusive and professional, and it gives you a good idea of how many people to expect during your webinar.
And, it allows you to email these people (with permission) for updates about future webinars.
It doesn’t matter why you are creating video content for your brand. Whether it’s to advertise through organic means or spread the word further, the best video ads are proven to be effective.
#5: Explainer Videos
Explainer videos are capable of so much because they are proven to be versatile and engaging.
These types of video ads often use animation and motion graphics instead of live-action shoots. The use of digitally-created content allows a broader range of creative direction possibilities.
Thanks to the versatility of explainer videos, it is open for use by all industries and brands. There are little to no limits at all when you are creating these videos.
The only thing you have to bear in mind is the length of your video. Generally, the attention of viewers is not as good online.
That is why you have to limit the duration to less than 3 minutes. If your explainer video is less than 1minute, then that’s even better. They are usually created in 15, 20, 30, 60, or 90-second segments.
Explainer videos can be distributed through all forms of digital media, from Facebook to YouTube to advertisements on the TV. Its format allows it to be embedded easily in websites and other web pages.
They can be shared on Instagram stories, boosted as an ad on Facebook, shown as an introduction to a webinar, or even through a simple social media post.
Be specific when you are planning your explainer video. Viewers need to connect with your video’s storyline immediately so you can keep their attention until the very end.
In case you believe creating an explainer video is not for you, you can outsource the planning to another company or agency known to do these kinds of videos.
Their primary purpose is to inform and promote your brand in a unique way that interests viewers. The graphics have to be engaging, and they should not waste any time.
Every second going by is another chance potential customers and viewers may decide to move on to the next video. Keep it compact yet full of well-paced information.
Conclusion
Those are five different types of video ads that you can use to help promote your brand. There may be more forms of advertisement out there, but video ads are proven to be more effective.
They can capture and hold audience attention better than other forms of advertisements, making use of compelling visuals, relatable characters, and realistic solutions.
Your number one priority is your viewership, and they have to be satisfied by the video content you are producing. Give your customers and viewers what they want, and it will lead to your brand's success.
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